The primary objective of the course is to provide a general overview of sales strategies, brand promotion, multi-cultural tourism, sales management discipline, current and future trends and its role in the tourism and hospitality industry. The student will be exposed to the overall nature and dimensions of sales and sales management, as it is relevant to and practiced in the tourism and hospitality industry. Through readings, assignments, and a hands-on project students have the opportunity to practice and demonstrate what they learn during the course.