Turn your passion for writing into the career of your dreams
Montco’s Certificate of Completion in Public Relations will sharpen your writing skills, while teaching you how to create good will for individuals, groups and organizations.
A career in public relations gives you the flexibility to work in a variety of industries, including business, sports, education, arts & entertainment, politics, finance and health care. Through this program, students learn how to prepare, write, present and create publicity materials that can be distributed via media outlets. This certificate is the basis for three transfer pathways, which directly lead to a bachelor’s degree in Business Communications from Chestnut Hill College. If you love following social media trends, working with creative people and multitasking comes naturally to you, find out how a career in public relations can be the perfect fit.
Program outcomes
- Demonstrate familiarity with the theoretical framework used for public relations
- Differentiate the variety of tasks performed by public relations practitioners in the various professional contexts
- Develop the skills essential to public relations writing that are characterized by precision, clarity and economy
- Employ the four-step public relations process to reach public relations goals for a client
- Design public relations materials for a client on campus or in the surrounding community in service-learning projects
Program Curriculum
| Course ID | Title | Credits |
|---|---|---|
| CMS 125 | Introduction to Public Relations | 3 |
| CMS 225 | Writing for Public Relations Campaigns | 3 |
| MKT 111 | Principles of Marketing | 3 |
| Electives (Select three courses for a total of nine credits) | CMS 110, CMS 120, CMS 202, CMS 230, ENG 117, MSP 107, MSP 111, MSP 112, MSP 125, MKT 131, MKT 211 | 9 |
